Email Marketing for Real Estate Agents Part III

If you read my earlier marketing real estate with email articles, part I and part II, you know that my philosophy concerning the use of email is pretty important in the world of establishing yourself with your real estate marketing online.  Today I want to back off just a little and talk about the most basic principles of email marketing to make sure you understand the fundamental strategies you must use to become successful.

First of all, if you are like me and consider email to be the foundation of your Internet marketing presence, then you should make sure that you do it right.  In other words you must put the time into the early phases of email marketing and have patience.  It is the same care and patience you must use when you are putting together a blog.  It is a daily process of writing and tailoring your message to a good, well targeted market.  As one master email marketer once said, “Impatience is the forerunner to quitting.”

You want to make sure that you are taking the time and care to slowly build your readership; otherwise you will never see the fruits of your labor.  At the most, you will wander off into the sunset thinking that you either were led astray or you just did not have whatever it took to become successful n the online marketing world.  So please, take your time whenever you are building your email list and when working your blog, it will definitely pay off.

Doing Email Marketing Right When Selling Real Estate Means Quality Writing

Repeat after me, “Quality is more important than quantity.”  I personally would rather have an email list that is only several hundred  strong than a massive list, because I will know that only a small number of people will actually read my message in the first place.  What you really want in email marketing is a tight group of people that you know exactly what they are looking for, or several lists that are sub grouped in the same manner.   For example, you could have one or two hundred people that are interested in renting or renovating condominiums rather than a massive list of people that want to talk about real estate investing in general.  Why? Well, for one thing on a larger list, you are going to have to have a vast amount of knowledge and some people will be interested in some subjects while others will not.  Second, if you don’t address the needs of one group of people they may leave or opt out, so catering to everyone is going to be difficult.

Do Not Spam! One sacred rule of email marketing of any kind on the Internet is to make sure that you are not tempted to buy a list and spam people.  There is also software you can get that will scour the Internet and find people’s email addresses as well.  DON’T EVEN GO THERE!!!  Those kinds of tactics will kill what business you have and really turn people off.  There are literally no short cuts or magic software out there outside of careful planning and hard work.  Even if you can find some sort of short cut, you will have to pay dearly for it anyway.

If you really want to know how to use email properly and what tools you will need, please sign up for my free real estate marketing course at the top right hand side of this blog.

In my next blog post I will talk about the different formats you can use for your subgroups so that you can begin to use these tools to get a tightly grouped herd of people that will actually listen o your marketing message.