I once knew a contractor that built beautiful homes, but he made a terrible mistake one time when he decided to build a small subdivision of homes instead of his usual one house at a time business.  Since he had quite a few houses to build, he hired a subcontractor to do the foundations for him instead of doing it himself like he usually did.  Actually, he made two mistakes, the second one being he did not closely supervise and watch the subcontractor that was putting in the foundations.  When he started to build his houses, he noticed that parts of the concrete in which he was building his homes on were beginning to crumble at the edges.  Much to his terror, he found out that the contractor had really screwed up all of the foundations that he had put in, and that he had already started to erect most of his homes.   In effect his multi home project was an ineffective disaster.  Internet marketing is just like that.  You need to have a solid foundation to build your Internet business on and that foundation is email marketing.

Why Email Marketing for Real Estate Agents is so Important

As a matter of fact, it is just about impossible to have an Internet based business or presence unless you use email marketing to some degree.  If you are a Realtor or real estate agent, you will find several good uses for email and email marketing.  The number one principle that you need to be aware of is that your clients, past clients, and business contact lists are your number one priority.  As a millionaire once told me, “the list is gold! “  Your lists, building your lists and their quality should be your number one priority because the better you build your foundation, the stronger your Internet presence (house) will be.

There are four principals that you need to consider in order to build email aspect of your online business:

1. Your email marketing list must be educational.  People are always looking for good, quality information on the Internet.  This is one of Google’s highest priorities when ranking sites in order of their popularity on the World Wide Web.  If the content of a web site or blog provides quality content on a regular and consistent basis, then chances are it will rank pretty high.
2. Your email marketing list must be effective.  You need to have lists that are highly targeted and focused if you are going to make money online.
3. Your email list must be diverse.  You need a set of lists that are broken down into different demographic groups.  You are going to find out rather quickly that while your audience may seem as one group you will find that there are people on it that are looking for different things.  You need to be sensitive to those needs and tailor different messages to each specific group.
4. Your list must also be very proactive.   You must build your lists by aggressively marketing to customers and enticing them to join up to your list or newsletters.

The next post, I will talk more about the different lists that you will build and how you can begin to focus on those small, tightly focused groups to make money or gain real estate clients.