It is vital to know how to get real estate leads if you are going to be successful at selling properties.  As a matter of fact, the only way that you can guarantee that your real estate business will succeed is if you know how to prospect in a way which is conducive to your business goals.  It is very important to know how to keep the clients that you have and market back to them, but without your initial client base, that is going to be very hard.  It probably goes without saying, that if you want to become successful in the real estate business then knowing how to generate real estate leads is vitally important.

Most people usually go through the route of handing out business cards, advertising, attending community events, running newspaper ads, and cold calling, but without a proper system in place, your marketing plans as well as your prospecting efforts will go unrewarded.  The best system to have is an automated one wherein prospects contact you and then your system automatically collects their contact information for you.  There are several ways to do this, which is what we will be discussing in this article.

Getting Real Estate Leads Using a Call Capture System

A call capture system is a system wherein you place an advertisement talking about your listings or services and then people call you and leave you their call back number.  You can actually have the number placed on a real estate website asking the potential prospect top call and leave their information, or you can use an online service like Aweber to place an opt – in box on your website to get them to leave their contact information.

Usually, a call capture system has several features that go along with its services.  You can have your own unique 1-800 number system put into service from the company that provides these services for you and these numbers make it very easy for you to capture real estate leads with.  One of the best innovations that is included with the call capture system is what is called an “Automatic Number Identification” or “ANI”.  Basically, this system allows you to store in memory any numbers that call your number so that you will have their number to call back.  Having this system in place will also protect you from the dreaded “do not call” list because it will give you proof that the prospect initiated the contact with you.

Once a real estate agent or Realtor has the call capture system in place, they can begin to publish and use their number whenever they begin to market their business.  You should put your number on every advertisement, website, business card or any other marketing vehicle that you are using.  You ought to use the number liberally with your ads and you should display the number prominently in all of your marketing ads no matter where they appear.

Call capture systems can sometimes be rather extensive on learning how to use them; this has been just a brief overview on how to set up and use a call capture system to generate and get real estate leads for your business.  The best way to see some of these phone systems and ads that are in actual use is in the various opportunity magazines that you can find at the store. Looking at these ads will allow you to not only see how ads are set up to use this phone-marketing vehicle, but it will also let you take a look at the ad copy and call to action that is used by each business.