In this blog we usually talk about ways that you can gain real estate sales leads using technology.  In this posting we are going to kinda – sorta deviate away from this idea a bit and talk about a time tested method for marketing to your target real estate market.  I am speaking specifically of real estate marketing postcards and how you can use them to gain more listings and prospects.

Just a Little Deviation Away From Technology in Real Estate Marketing

Actually, we really aren’t getting away from marketing with technology aspect of selling real estate because we will still be using technology in the delivery system of the real estate postcards.  You can easily go to an online service and order post cards for your marketing campaigns.  Most of these online services will not only allow you to design your postcards using stock photography, but they will print them up in the quantity you need and then send them out to the address that you give them.  This saves you a tremendous amount of time.

However, don’t expect the printing service that you choose to write a marketing message for you.  For that task, you will either have to learn how to write the message yourself, or hire someone that is real good at it.  At any rate, you will want to have a call to action somewhere on the real estate marketing post cards so that people or potential real estate sales leads will be spurred onto to call you.

The best call to action that a real estate marketing postcard can have is something that is tangible for free;  just for getting together with you and talking about your services.  You can always get boat loads of inexpensive gifts to give to people that make an appointment with you. There are tons of online companies that gratuitous gifts that have your company’s logo and contact information on them, from pens to desk clocks.  Generally, offering a free consultation is what many real estate professionals use, but this does not work and does not have a strong enough pull for real estate leads to actually take action and meet with you.

Make Your Real Estate Marketing Postcards Unique!

Another thing you have to consider when dealing with marketing with this type of vehicle is that on average, people make a decision whether or not to read or keep an advertisement sent to them within three seconds.  You have to really have a unique post card that initially arouses a person’s interest enough to make them read it.  Many of the online companies that make these types of post cards have templates that are like this.  Look, if you get a post card in the mail with a pink penguin on it that has big yellow letters on it that says “NAKED”, wouldn’t you at least look at the back of the card to read it???  So, make sure that you have a mind blowing picture with a caption that makes the prospect interested enough to read the back side of it.

To recap on how to Get Real Estate Sales Leads With Real Estate Marketing Postcards, remember to have a good free offer with something tangible, make sure there is a good call to action, and always have a compelling picture and text on the front to ensure that the prospect will read your message.