It is amazing to me how many times I get told an idea won’t work and then find out the idea does work.  I get told frequently that a particular marketing strategy for a particular business or property won’t work, and every day I have found case studies where businesses have been using that strategy, and that it does work. The problem with many people in sales or marketing is the fact that they abandon a particular strategy too quickly.  So, when I share with you the strategy of using a blog to post properties that you are representing, I’m telling you a about a strategy that is already successfully being used by others.

I have a video in a previous post that shows you how easy it is to actually post a property to a blog.  I would advise you to watch it if you don’t know how to post properties and their pictures to one using Google’s blogging platform, Blogger.  However, there are a few things that you may need to know about marketing with a blog before you go through the entire process.

1.    Don’t post all of your properties all at once.  Google likes to see growth over time.  So, posting all of your properties at the same exact time may not be a good idea. As a matter of fact, you could make a posting about different aspects of the property over a period of time.

2.    Don’t post every day.  When experienced bloggers post, they spread out their posts about three days apart.  The reason for this is simple.   When you begin to attract a following of people and friends to your blog, they will want to leave comments.  However, if you post every day to your blog you will not leave these people enough time to go back to it and leave a comment.  So, giving your audience a couple of days between posts to leave comments is a real good strategy.

3.    Try to keep your posts between 300 to 500 words.  Google seems to like posts that are in this range.  This is one of those times that you will need to be creative in how you write about different aspects of the property that you are trying to represent.  Try to be as complete and detailed as you can about different aspects of the property. This strategy will have two beneficial aspects to it. For one thing, you will fulfill the word range that search engines like Google seem to appreciate.  The second reason is that your clients will really appreciate the care and effort that you are putting into representing their property.  Can you imagine the kind of referrals that you will get from people that you are representing when they see how much time and effort you are putting into this process?

4.    Put good, clear pictures into the post.  You should do this even if it means you have to take extra pictures of the property.  Pictures are extremely important and you can write a summary of benefits of each picture that he or she is looking at.

I hope that this blog post has given you some ideas on how you can use a blog to show houses for sale.  Remember; be sure that whatever you do, it is the best quality that you can make it.  This strategy will definitely pay off in the long run.

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